Delivering on a Promise:
Improving Sales Force Retention and Productivity
A national financial services organization needed to improve sales productivity and decrease
advisor turnover. This company, which offers financial planning, mutual funds, insurance, annuities,
and retirement planning, reviewed validity information from a number of competitors before choosing
LIMRA's Career Profile+. (See Figure 1)
Figure 1: Increase in Average Sales Commissions After Adding Career Profile+
After a few years of using the system to recruit new advisors, the company wanted to know if the
Career Profile+ had delivered on what we claimed it would — better retention and higher sales
productivity. What they found was a dramatic increase in the sales commissions advisors earned as
well as in advisor survival rates. (See Figure 2)
Figure 2: Increase in Survival Rates After Adding Career Profile+
To learn more, please contact us at 888-785-4672 or exsel@limra.com.
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