New Assessment Measures Sales Personality
Windsor, CT, October 10, 2005 — Insurance and financial services companies that want to know how to manage and develop their producers — and which ones to recruit in the first place — can now use the SellingStyles Questionnaire, a new personality assessment from LIMRA International.
The SellingStyles Questionnaire does what the other assessments don't: It identifies a recruit's selling style and its impact on each step of the selling process. Managers and recruiters learn how the candidate will handle critical sales tasks such as prospecting, handling objections, and most important, closing sales. By measuring 14 sales-related personality characteristics, the assessment is able to provide managers an in-depth understanding of how recruits approach their sales career.
Each feedback report explains expected sales performance, and specific sales strengths and weaknesses. It also includes follow-up interview questions and practical advice on how to successfully recruit, develop, and manage a candidate based on his or her personal style. By understanding candidates' selling styles, managers can confidently recruit, select, develop, and coach their team to greater success.
In addition, candidates receive a report describing how they can manage their selling style to win more sales.
The SellingStyles Questionnaire is available in the United States, Canada, and the Caribbean.
For more information, please contact Kathy Reid at 860-298-3902 or kreid@limra.com.
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